Google helping users avoid bad ad clicks with confirmation feature

“Fat finger” customers can take in a small bit easier this evening as Search engines has presented a new verified mouse clicks function. According to Allen Huang, Item Administrator for Google’s Cellular Show Ads group, the new function will be active for all in-app picture ad banner ads. The new performance will immediate customers to validate their purpose to follow an ad link.

Huang indicates the new function follows the work of the Cellular Show Ads group to improve the consumer encounter when working with written text ads. With the writing ad banner ads, when hitting a glowing blue key, the customer would go to the promoted item’s site. However, hitting the writing delivers up a immediate asking the customer if that really was their purpose.

Research by Huang’s group found that when it comes to picture ads, most random mouse clicks happen at the advantage of an picture ad, usually when a customer is trying to search or access content. The new function will now ask for a verification when a customer mouse clicks at the advantage of an ad in contrast to the center area.

Huang says the extra verification step enhances mobile transformation rate despite the lower click-through rate. The change enhances not only the consumer encounter, but the sales process for promoters who no longer have to deal with visitors who, at best, are not interested in their product and, at toughest, are angered at having finished up somewhere they did not want to be.

source: Google Mobile Ads Blog